The rise of the autumnal aesthetic

Officially, autumn arrives at our doors in the next two months. Many are enthralled by the start of the next season. However, why is this happening?

Generally, summer is everybody's favourite season. From its hotter weather, to the summer holidays, it is inevitable that many will prefer it. Although in the last few years, the rise of autumnal lovers have been increasing. 

Why is autumn increasing in popularity?

Autumn is popular for many reasons. In between the sweltering summers, to the bustling Christmas period, this season is a time for preparation and relaxation. A part of its sheer popularity is due to the media. Our social media feed is fueled by our interests. One minute we are looking at baking recipes and the next we are watching satisfying cleaning videos. This is the power of social media. 

Reportedly, the younger generations are bewitched by the aesthetics of autumn, more than people of other ages. A prime example of this is Gen Z. From our phone feeds being full of autumnal coffees and trendy clothes, individuals are more attracted to the fall aesthetic. 

What aspects of autumn are more popularised?

One globalised part of the autumn atmosphere is linked to autumnal foods. Delicacies like: pumpkin, cinnamon and apples are particularly favoured. Even though, something else crazes Gen Z even more. Coffee.

Each annum, coffee chains release seasonal menus. Companies like Starbucks and Costa, share autumnal favourites. Majoratively, the new items are released in early September. Costa is renowned for its maple hazel syrup. This can be used in a variety of drinks. From teas, iced coffees to hotter beverages, it is increasingly popular around this time. Maple is another staple of the autumn season. Alongside this, upcoming autumnal food items are expected.

Similarly, Starbuck's autumn range is released at the end of August. The 25th to be precise. Instead of maple hazel syrup, Starbucks is famed for its pumpkin spiced lattes. Fitting in with Halloween, they are also announcing a new food item. This is called the "Chicken Bacon Protein Pocket." Containing chicken, bacon, flatbread and a garlic cheese spread, this is anticipated to be a new best seller. Additionally, other confectionary items are expected. 

Another part of autumn's enormous popularity is due to commerce. Large retail companies like: Primark, TK Max and Next, are responsible for feeding the autumn addictiveness. Many shops in the industry sell desirable items. These range from pumpkin candles, autumnal reeves, to highland cow decorations. Additionally, there has been a significant rise of highland cow lovers; they can be spotted anywhere. 

Overall, Autumn is a significant season for many. With the start of the new school year and the latter of this one, it is important for many purposes. The days go darker and the moon shines brighter, it is fitting for the Halloween period. From watching Gilmore Girls, to listening to "We Fell in Love in October", the witchy season is approaching closer. Whilst, we clutch cinnamon rolls and our pumpkin spiced lattes, this year we will think further. What is feeding into this autumn mania?